The Challenge

300 South Riverside Plaza, an iconic Class A office building in downtown Chicago, was undergoing updates to its lobby and tenant amenity spaces. The leasing team needed a dynamic way to showcase not only the refreshed design but also the flexibility of its commercial floors to potential tenants — all before construction was complete.

Traditional renderings and floorplans weren’t enough. The team wanted a tool that could vividly illustrate multiple layout options, visualize how the space could function for different tenant sizes, and highlight key amenity upgrades — all in a way that was engaging, mobile-friendly, and easy to use during presentations and virtual tours.

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The Solution

The team partnered with us to create an interactive 3D experience of the building’s lobby, amenities, and leasing floors. Using our platform, we delivered a fully explorable digital twin that allowed the leasing team to:

• Showcase multiple floor plan layouts tailored to different tenant needs and square footage.
• Manipulate furniture and space configurations in real time to demonstrate flexibility.
• Highlight premium building amenities and lobby upgrades with cinematic detail.
• Use the experience during in-person walkthroughs and virtual pitches — seamlessly across desktop, tablet, and mobile.

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The Impact

With our immersive platform, 300 South Riverside Plaza now has a powerful leasing tool that goes far beyond static images. Prospective tenants can see their future offices come to life — adjusting layouts, exploring configurations, and getting a feel for the space — all before signing a lease.

The result? A more engaging, efficient leasing process that gives the building a competitive edge in Chicago’s commercial real estate market.

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