Challenge

Art Basel wanted to launch an official fair poster that not only marked the occasion but also reflected the innovation and cultural significance of the event. The goal: create a collectible that blended fine art, technology, and exclusivity—and set a new standard for future fairs.

Solution

Iconic Moments collaborated with world-renowned generative artist Tyler Hobbs to debut 64 Bits of Sunlight as the official poster of Art Basel Miami Beach 2024.

• Limited Edition: 400 unique algorithm-generated works, each one-of-a-kind, hand-signed, and printed on museum-grade paper.
• Collector’s Edition: An accessible single-image poster for a broader audience.
• Innovation: Every edition embedded with NFC chips linking to a digital certificate of authenticity, provenance, and exclusive collector content.
• Distribution: Posters were made available at The Art Basel Shop’s retail locations and online, creating both on-site excitement and global access.

Outcomes

• Official Poster Launch: Established the first-ever generative art poster as the official image for an Art Basel fair.
• Sold Out Success: The 400-piece limited edition sold out rapidly, fueling collector buzz.
• Prestige & Innovation: Positioned Art Basel and Iconic Moments as leaders in merging traditional collecting with digital authentication.
• Collector Loyalty: NFC integration created an ongoing digital connection, paving the way for future engagement across Art Basel’s global fairs.